TikTok is introducing a new feature that permits them to lessen the quantity of AI-made videos appearing in their timelines. This initiative comes as the platform revealed that it currently hosts over 1 billion content made with AI.
Testing and Rollout
This change is being tested over the next few weeks before a widespread launch. This advancement coincides with a surge in AI-generated material, driven by emerging video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing channels on a competing service primarily display AI-generated videos. A significant portion of this material is classified as “AI slop”, a label for poor-quality, factory-style content that is frequently nonsensical or bizarre.
Based on user feedback that a lot of users appreciate content created using AI tools, including digital art to informative clips, and we want to offer the community the option to see more or less of that, based on their own likes,” said a company executive.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its network identified as made with AI. Collectively, over 100 mn videos are uploaded to the app daily, making AI content a relatively small portion of its complete catalog.
User Control Features
Users will be able to reduce or increase the level of AI content they view by using the content preference setting in the platform and picking “AI-generated content”. Other topics that can already be adjusted under the filter encompass current affairs, style, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines mandate creators to label lifelike artificially created content, and it prohibits dangerous AI impersonations of public figures or emergencies. Any authentic-looking AI video that is without a tag can be removed under its terms of service.
Furthermore, the platform will henceforth add an artificially created tag to content created with its own AI tools, or identified by an cross-platform project for spotting content made by AI. This measure is intended to deter users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally introducing a $2 million educational fund for professionals and groups to produce informative material about using AI responsibly. This initiative will assist educational bodies specializing in teaching computer science.
Platform Protection
The video-sharing app has defended its moderation strategy, during discussion over plans to cut jobs for a large number of review team members in the United Kingdom. The company is set to reduce 439 jobs in its trust and safety division in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would still have a role, but artificial intelligence can protect employees by removing the most harmful content before it is viewed by staff. The platform stated a 76% decrease in shocking and graphic content handled by safety staff over the previous year due to reliance on its automated systems.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we also think it’s highly necessary to limit contact with harmful content as swiftly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
